Aktiv brings virtual fitness training to hotel brands
LOS ANGELES — To attract the fitness-oriented traveler, a hotel needs to offer more than an on-site gym with a few free weights and a treadmill. Fitness equipment company Aktiv is poised to disrupt the industry by implementing its virtual fitness platform in gyms and hotel rooms around the world.
“In terms of travelers, millennials now see travel as a business advantage and in many cases they expect their experiences and amenities on the road to trump those at home,” said Bryan Green, Wellness Entrepreneur and Founder of Aktiv, based here. “Hotels are improving their game when it comes to fitness equipment to stay competitive. In terms of equipment, functional training tools like medicine balls and suspension straps and kettlebells need to balance traditional treadmills and elliptical machines. Variety is important, so offering unique and fresh training tools is a must, and the equipment must be up to the mark and stylish, an extension of the overall environment. “
Green has already signed deals with Hilton’s brand portfolio and Accor group properties including Sofitel Mexico City, Fairmont Kea Lani and Fairmont Orchid, as well as independent properties such as the Park James Hotel in Silicon Valley. . The company recently launched, in partnership with Mandarin Oriental, several upcoming facilities planned across Europe and Asia.
“Today’s travelers expect state-of-the-art equipment and innovative, functional training solutions when they are on the road,” said Green. “People don’t want their routine to be disrupted. Ideally, they should instead be improved. Best practice in the hospitality industry is to try to ensure that the guest experience is equal to or better than what they achieve at home. More and more, that’s what it takes to stay competitive. At Aktiv, we are committed to helping our clients deliver an exceptional experience and impactful results that exceed their clients’ expectations.
Here’s how it works: Aktiv Virtual establishes a predefined space, roughly four by eight feet, the same size as what would otherwise be dedicated to a single cardio piece of equipment. Each workout is highly customizable yet simple to start, allowing customers to have an interactive experience with the touchscreen kiosk in the sense that they can create a workout of their preference, both in terms of time and length of intervals. exercise, as well as the type of exercise or genre they might choose. It could be yoga one day or high intensity interval training the next or just cool down or stretching. The system will build a workout based on the preferences and ability level of clients.
“One of the best features is that clients select a dedicated personal trainer for each workout. From there, your trainer will guide and reference the actual equipment located in the bay for use, ”he said. “In short, Aktiv Virtual offers travelers comprehensive workouts that rival trendy fitness studios, but in the comfort and convenience of their hotel, and even their own room.”
Personalization is the key for today’s traveler. Users select workouts by genre, duration, degree of difficulty, and even their preferred trainer. Virtual trainers guide the user through the training session with expert-level coaching, personalization and motivation.
“The system incorporates a robust content library capable of generating unlimited training combinations. In-room fitness creates added comfort and privacy, and the assurance that the client will have an uninterrupted workout routine, ”he said.
The influence of the wellness industry on hotel offerings is a change, not a trend. Green considers functional training and the integration of intelligent technologies to support content-guided and supported workouts to be the center of attention.
“Customers are looking for highly customizable, personal yet interactive workouts, and the digital component is key to making it easier. Clients want to train where they want, when they want. Above all, the exercise experience must be second to none, not just a tick offer, ”he said. “We are a design-driven company and ultimately we amplify dynamic training areas for the world’s leading health clubs and boutique studios and we love to apply our experience within the hotel environment. . Incorporating the principles of fitness for service with the technical expertise of functional design is what we do best.