Crest Nicholson invests in staff mental training with Fika

Homebuilder Crest Nicholson today announced an innovative new partnership with fitness platform Fika to proactively prevent mental health decline and improve performance by developing the mental fitness skills of its 700 employees.

Fika exists to embed mental fitness through formalized training and education programs and has proven that it is not only possible, but essential to train for mental challenges just as we do for physical challenges. . Company combines behavioral science with smart technology to embed mental fitness training into the daily experience of workers, transforming workplace culture as well as productivity, engagement and self-efficacy individual.

Fika’s performance and behavioral psychology experts, researchers and technologists will work with Crest Nicholson’s leadership team to deploy a four-step mental training program:

  1. Engage leadership and co-define the mental fitness vision within the corporate culture
  2. Survey of Crest Nicholson’s unique employee makeup, corporate culture and work practices to determine the best touchpoints for mental training
  3. Collaborate with leaders and managers to model best practices and embed mental fitness into daily activities such as reviews and team meetings
  4. Scaling formal mental fitness training to entire 700-person workforce using Fika’s advanced technology platform

“Just like our physical muscles, our mental muscles need training to build endurance and strength to improve performance and prevent injury,” says Gareth Fryer, co-founder and co-CEO of Fika. “Fika offers science-based and proven courses to build these muscles at scale in organizations, transforming individual and organizational productivity, engagement and results. We understand that every business is different, which is why we take a personalized approach with all of our partners, integrating mental fitness into the most relevant touchpoints to make a tangible difference for their employees.

The company chose Fika in part because of its accessibility and ability to engage a typically hard-to-reach male demographic, as well as its integrated approach, integrating mental fitness into multiple daily touchpoints – both real and digital – for employees.

Jane Cookson, Group Human Resources Director at Crest Nicholson, said: “Fika offers an entirely new, incredibly proactive and accessible approach to building mental fitness across all businesses – with clear evidence of impact.

“Construction is an industry with a very specific set of challenges when it comes to employee mental health, and we knew rolling out a traditional wellness offering was unlikely to engage staff. The pragmatic approach and focused on the goals of the Fika platform, inspired by sports psychology, really touched us.

“We are delighted to partner with them on a program that we believe will empower our people, boost staff engagement and productivity, and reinforce the importance we place on mental health of our employees.”

Fika co-founder and co-CEO Gareth Fryer said: “We are thrilled to start with Crest Nicholson, helping every staff member learn new mental health skills for life. Fika’s proactive approach is based on the principle that we would not meet physical challenges like running a marathon without any training – yet as a society we do not proactively train for the many daily mental challenges we will be faced with. faced in life and at work. At Fika, our mission is to change that – equip workers from all walks of life with the skills they need, not just to prevent injury, but to thrive.

Fika has been shown in randomized controlled trials to measurably prevent mental health decline, providing statistically significant improvements in self-efficacy, life satisfaction and positive emotions for users – all key drivers of productivity, performance and work engagement.

The platform offers personalized, certified micro-learning courses tailored to the key transitions employees will face at work, equipping them to not only face these challenges, but to thrive. Fika helps its users develop mental skills such as confidence, stress management, focus, motivation and connection, thereby improving employee engagement and retention and preventing injuries.


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