LTA partners with tech startup to tackle pain in physical training with AI
The LTA is teaming up with SujiBFR, a UK health and fitness startup, to integrate its AI-powered fitness device into player training programs.
The technology, named Suji Device, uses the principles of blood flow restriction (BFR) training in which blood flow to muscles is partially restricted during exercise. The device uses low intensity and bodyweight exercises to produce benefits equivalent to high intensity weight training. It can reduce pain and improve muscle strength, providing a solution for fitness enthusiasts and elite athletes who experience pain while exercising or playing sports.
The partnership with the LTA – the first of its kind with a national governing body – will support the well-being of athletes by helping to reduce pain and improve muscle performance, especially critical when returning to sport after injury.
The agreement continues the LTA’s drive to advance tennis through innovation and is part of a larger LTA performance strategy to use advanced athlete technology to support elite players at the both in home training and in touring competitions.
In addition to assigning Suji devices to touring players, the LTA will also make the device one of the many technologies available at its National Tennis Center, for players supported through the Elite, Pro Scholarship and Men programs. & Women’s of the governing body.
The partnership is the latest success for the startup, whose recent six-figure investment included support from Jamie Murray and his partner Alejandra Murray.
This is further proof of our willingness to embrace technology to better support and empower our players, coaches and practitioners throughout the LTA player’s journey.
The AI-powered Suji device adapts to the user’s body and fitness level, which means it can be used by elite athletes as well as amateur sportspeople, sports enthusiasts. fitness and those who are starting their fitness journey.
Dan Lewindon, Head of Performance Science and Medicine at LTA said: “We are very excited to be working with SujiBFR and this partnership is further proof of our willingness to embrace technology to better support and empower our players, coaches and practitioners across the LTA. Player’s journey. Restricted blood flow training has been shown to have benefits for elite and recreational athletes by maintaining strength, speeding up the return of some injuries and even managing pain, so it’s an exciting partnership. for us.
“The portability of this system is crucial for professional tennis players who spend many months of the year on the road at venues with variable access to gym equipment and facilities. This system will provide us with an effective solution to support and develop players. strength in any environment.
SujiBFR founder Alexander Birks started the company after a distinguished career in boxing.
He said: “The idea for SujiBFR arose out of my own experience recovering from a traumatic sports injury. I felt frustrated with how long it would take to get back to peak performance and started looking for fitness solutions that could help me. After contacting sports professionals, I realized that BFR training was recognized as a powerful tool for alleviating pain and facilitating muscle improvements using low intensity exercise.
“My own BFR training was a success, but it also showed that the existing equipment was inadequate, requiring in-depth user knowledge and providing a poor user experience. I created SujiBFR to fill this gap and make effective and safe BFR training accessible to everyone, not just professionals but the large number of fitness enthusiasts who could benefit from this technology. The device can be used by anyone to help reduce pain and improve muscle performance.
Jamie Murray said, “Everyone is aware of the challenges of avoiding and overcoming injury, not to mention the joint and muscle pain that can be experienced during training. SujiBFR has taken the scientifically proven benefits of BFR and incorporated them into an easy to use, safe and effective device. For me, Suji Device also acts as an effective tool when I’m on the road with limited access to gym equipment. It’s a perfect example of how investing in new solutions can help athletes reduce pain, optimize performance, and recover from injury.
Suji Device can also be used to help people reduce pain and improve muscle strength at home, without the need for gym equipment, while allowing them to track their progress through the connected app. It is the latest innovation from the “quantified self” movement, in which consumers use personalized technology to monitor their health and fitness, acting as their own personal trainer.
The LTA is the latest in a series of leading organizations that have adopted Suji Device, which is already used to support training and injury recovery at English National Ballet, Edinburgh Rugby and the University from Loughborough.